WELCOME TO THE OFFICIAL JOHN LAGOS STORE | AFRICAN AND PROUD

About Us

For citizens of the world, from the heart of Africa, comes a clothing brand that has struck the perfect balance between comfort, quality, charity, and sustainability. The John Lagos brand was made for the individual – for those who aren’t looking to be defined, but to make their own mark, and be comfortable even outside their comfort zone. Plus, every purchase puts clean drinking water in the home of someone who desperately needs it..

Our Story

What defines you?

Is it your name or where you live?

Is it your job, your hobbies, or your dreams and aspirations? Is it the mistakes that you’ve made and are learning from, the drive that pushes you to be better than you were yesterday – or is it all of these things?

For citizens of the world, from the heart of Africa, comes a clothing brand that has struck the perfect balance between comfort, quality, charity, and sustainability. The John Lagos brand was made for the individual – for those who aren’t looking to be defined, but to make their own mark, and be comfortable even outside their comfort zone. Plus, every purchase puts clean drinking water in the home of someone who desperately needs it.

If John Doe is the ordinary everyman, John Lagos is the extraordinary you.

Tell your own story.