Category: Blog

While many brands take time to find their place in the market and solidify their story, John Lagos has been resolute in its message since the beginning. With a vision of high-quality apparel and accessories inherently tied to the most populated country in Africa and clean water for some of the continent’s most vulnerable, it launched in 2019 with a small catalog that has since expanded to include watch brand ASIKO.

John Lagos is a reinvention of John Doe – the pseudonym given to unidentified bodies in the United States and many other countries. Instead of being a nameless, faceless entity in the crowd, John Lagos represents someone who is unapologetically themselves; who stays rooted to his origins no matter how far he travels. It is not hard to guess that the name Lagos comes from the Nigerian city of the same name, the heart of Africa, which is quickly becoming a bustling metropolis. Just as Lagos continues to grow and demonstrate the urban capabilities of the African nation, so too does John Lagos wish to make its mark in the budding epicenter of Nigerian fashion and spread across the world.

African symbols feature very prominently in the John Lagos collection. The Adinkra from the Asante tribe has been incorporated into its premium sock lineup, which uses eye-catching colors to complement the individual meanings of prints that range from love and wisdom to transformation and creativity. Some of the characters that have been incorporated include the Ahoten, Dwennimmen, Gye Nyame, and Mate Masie. The symbol for the Naira has also found its way onto a vibrant pair of red and black socks, and soft, comfortable joggers, as well as premium snapbacks, round out the collection.

The brand has more products in the pipeline and recently launched some colorful, protective eyewear for kids doing schooling online. There are no limits to what a Nigerian brand can push to the fashion market.

John Lagos is a Nigerian owned and operated fashion brand that combines streetwear elements with grassroots style. Visit www.johnlagos.africa to shop for your favorites.

The John Lagos team has pledged to help get clean drinking water access to as many underserved children and adults in Nigeria and the Sub-Saharan Region as possible for as long as our doors are open. In keeping with this initiative, John Lagos makes donations from its revenue every month to charities WaterAid and WHOlives, and is always on the lookout for new charities and initiatives to support.

When you purchase John Lagos apparel, you directly increase the size of our donations and our collective impact on the world. We aren’t just tackling clean water, but reliable toilets and sanitation.

Just $5 per person provides enough capital to build clean water wells and other infrastructure in a single village, providing lifetime access and positively impacting health and education.

Keep visiting this page and follow our social media for updates on how the contributions you make possible are being used.

The John Lagos team has pledged to help get clean drinking water access to as many underserved children and adults in Nigeria and the Sub-Saharan Region as possible for as long as our doors are open. In keeping with this initiative, John Lagos makes donations from its revenue every month to charities WaterAid and WHOlives, and is always on the lookout for new charities and initiatives to support.

When you purchase John Lagos apparel, you directly increase the size of our donations and our collective impact on the world. We aren’t just tackling clean water, but reliable toilets and sanitation.

Just $5 per person provides enough capital to build clean water wells and other infrastructure in a single village, providing lifetime access and positively impacting health and education.

Keep visiting this page and follow our social media for updates on how the contributions you make possible are being used.

The John Lagos team has pledged to help get clean drinking water access to as many underserved children and adults in Nigeria and the Sub-Saharan Region as possible for as long as our doors are open. In keeping with this initiative, John Lagos makes donations from its revenue every month to charities WaterAid and WHOlives, and is always on the lookout for new charities and initiatives to support.

When you purchase John Lagos apparel, you directly increase the size of our donations and our collective impact on the world. We aren’t just tackling clean water, but reliable toilets and sanitation.

Just $5 per person provides enough capital to build clean water wells and other infrastructure in a single village, providing lifetime access and positively impacting health and education.

Keep visiting this page and follow our social media for updates on how the contributions you make possible are being used.